Issue 01 · Field notes
How much an influencer campaign actually costs in India.
A line-by-line breakdown — creator fees, GST, platform fees, hidden time costs — across three campaign sizes from one of our pilot brands.
Drops May·~8 min read
Blog · field notes
Essays from inside the brand-creator deal.
Short, opinionated pieces on how India's influencer economy actually works — the numbers, the workflows, the friction everyone politely ignores. Written by the Colabio team and the brands and creators we work with.
First posts — coming soon.
Issue 02 · Playbook
The four kinds of campaign nobody at your agency told you about.
Anytime, Invited, Event, Gifted. Why the way you bucket a brief decides who applies, how fast they post, and what you should pay.
Drops June·~6 min read
Issue 03 · Numbers
What 1,000 niche-locked applications taught us about fit.
Data from our first 1,000 applications: how niche-lock cut spam by 89%, why micro creators replied 4× faster than the top tier, and what brands clicked first.
Drops July·~10 min read
Until then
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